How to Do Link Building for a Website: 5 Easy Ways


Let’s be real here: link building is one of the most difficult things in SEO.

Even if you try your best to secure links from websites, there is no guarantee that you’ll get them.

In this post, however, we’ll tackle some of the low-hanging fruit link opportunities you can get for your site.

Ultimately, the links you’ll learn from the ways below will help establish the foundation of your backlink profile and increase its authority

Sign up for Local Business Directories

This task is only applicable to local businesses with a registered physical address.

To help you get the word out about your store, you can create a business profile on different local business directories within your area.

For this to work, you want to find online directories that cater to this specific location if you’re operating in a particular country and state.

For example, if you’re a dentist in Sussex, find an online directory about businesses in Sussex where you can get your practice listed down.

A quick search on “dentist online directory sussex” shows these results:

I boxed web pages that seem to show online directories relevant to the search query.

If you visit the page, you should see a link or a button where you can add your business to the directory.

In your search, you would stumble across paid online directories like this one.

paid online directory - how to do link building for a website

Aside from getting links from these websites, they help you build your local citation, which Google considers as a ranking factor.

By listing down the same NAP (name, address, and phone number) across different sites, The search engine picks up on your details and uses them to rank your brand for the best and most relevant keywords.

To help make your search easier, some pages list down the different sites where you can get your business listed in their directory. An example is this list of sites where you can sign up o courtesy of WhiteSpark.

Create Linkbait Content

Another way to build links is to create quality content for your site.

We’re not just talking about well-written articles or blog posts that pack a punch to your audience. What’s more important is creating a piece of content that sites want to link out to.

The principle behind link building is to get people to naturally link out to your website because of the immense value you deliver to them.

In a way, Google looks at links as endorsements of your site. The more high-quality links you get from your content, the more reason Google ranks your web page on top of its target keyword.

One of the best types of linkbait content to create for your website is an infographic.

Since people process visuals much faster than words, infographics are the perfect medium to share your ideas with your audience. And if they enjoyed your infographic, they’ll share and link to your page as a result!

When creating infographics, make sure to find a topic where there isn’t a lot of infographics to go around or if the quality of infographics produced about it isn’t top-notch.

A perfect example here is keywords with “plan” and “template” in them. You would normally see an image pack with the different infographics created about the topic.

blog post template google search

The idea here is to fill a demand by publishing content that hasn’t been seen before about the subject. This way, you can capitalize on the gap of information and get most of the shares and links to the content.

Even if you’re not a designer, there are lots of image editing tools like Canva that you can use to create an infographic.

canva infographics

With a free account, you can choose from pre-made templates and edit as you see fit using its drag and drop builder.

Syndicate Your Content

If no one wants to naturally link to you just yet, you must take matters into your own hands.

To be clear, we won’t be resorting to illegal tactics here. All we’ll do is to re-publish your blog post on other publishing platforms and get more juice to your site.

The idea behind syndication is to reach out to publications and get them to publish your content. While the principle sounds simple enough, the process is another matter altogether.

There are a handful of publications that syndicate content for you. An example is Industry Dive, owner of Social Media Today.

article reprints

However, you can only submit content that hasn’t been published yet. On the upside, they’ll help publish content for you and create a PDF version of the post that you can share and reprint.

While this helps in your efforts to reinforce your brand to the public, it doesn’t allow you to build links to the site, which is our goal in the first place.

Therefore, you must resort to a different way of syndicating your published content.

In particular, you need to sign up to web 2.0 sites like Medium, Tumblr,, LinkedIn, and others to upload your content there with a link back to the source.

You can do this on your best pieces to help amplify their SEO and hopefully get higher rankings for them on Google.

However, uploading content one by one on these sites may be time-consuming. At best, let your VA do this task for you so you can focus on more important things.

Submit Guest Posts

One of the most tried-and-true link building strategies is guest blogging.

It’s been frowned upon back in 2014 when guest blogging for link building purpose was all the craze. But despite the backlash against the tactic, a lot of people still found success using it for SEO purposes.

Mind you that they’re not using guest blogging to simply build links. Rather, guest posting became a platform for them to share their knowledge with people eager to learn more about the subject.

The backlink, therefore, is a byproduct of the post they wrote.

To do this, search “submit guest posts” [niche] on Google. Replace [niche] with your own.

If you are a business coach, searching for this query would allow you to submit a piece of content on CEO Blog Nation, Help n Guide, and more.

google guest posting

Similar to submitting your website to local directories, there will be sites asking for monetary compensation to publish your guest post.

paid guest post

Initially, make sure to target sites that allow you to submit a guest post for free.

The downside of writing for free is the website owner may take his or her time to publish it since there’s no incentive for him/her to do so.

Broken Link Building

This tactic takes link building to a higher notch.

This process requires you to identify links pointing to broken pages of your competitors, make a better version of those pages, and inform the site owner to link to your resource page instead.

The principle here is website owners are more likely to give links to your website because you are offering something that will benefit them in the long run.

It’s in their best interest to replace the broken link and link to great content that works. This way, they keep visitors to their website satisfied.

To begin, you must find broken pages of your competitors or similar websites. From here, you can either recreate the removed post or find a similar page on your website that you can propose to site owners to link to instead.

The easiest way to do this is by searching for resource pages about your topic. Type in “[topic] useful resources” on Google. Replace [topic] with your own.

Here are the search results for Paleo diet:

paleo diet resources

I boxed pages that are most likely resource pages. Ideally, you want to zero in on pages with lots of links because the chances of finding a broken link there is much greater.

Once you’re on the page, you have to filter the broken links among the page. For this, you need to use the Check My Links Chrome extension.

After downloading it, click on its icon on the browser bar. It will crawl the page and identify the broken pages.

check my links

The tool isn’t perfect, so it’s best to visit the pages the extension deems broken just to be sure.

Once you have a list of broken lists, you can get to work recreating them on your website.

Even if you have a similar page, it’s best to at least check out its content to see if it compares favorably to yours. If not, you can improve your blog post to match its quality and information, if not exceed it.

For this, you must view the page on Wayback Machine when it was still available. Paste the URL on the search bar to see the dates and times when the page was last cached.

wayback machine

View the latest available version of the page to view how it was written. Then recreate it on your site or even create a much better version of it.

Once published, you must inform the website owner regarding the erroneous link via email outreach and propose to link to your site instead.

Due to the number of moving parts in this tactic, it’ll take time before you fully get the hang of doing this to build links to your site. However, it is one of the best on this list and you’d be remiss not to implement it as part of your campaign.

Level up Your Link Building!

Using any of the tips above, you should be able to set up an SEO link building strategy in no time.

However, these are the most basic tactics in building links.

Even if you’re able to build as many links as you can using these methods, the results won’t amount to much.

This means your website won’t be able to grow its search rankings as much as you expected with the time and effort you put into building the links.

Regardless, what’s important here is for you to know how to do link building that delivers the goods to your site.

My FREE e-book “SEO For Beginners – Learn How To Get Onto The First Page Of Google” will help you cover link building in a greater sense.

To help you beef up your SEO efforts, I also included other variables you must be mindful of when optimizing your website. Below are the factors:

  • Get your website crawled faster and better with technical SEO
  • Analyze what great blog posts in the eyes of search engines and your target audience so you can create one
  • Checking the results of your content and link building campaign using KPIs.
  • Identify sites with authority to help maximize your link building
  • And more!

To get yourself a FREE copy of this e-book, click here.

Get in touch with Joshua George

ClickSlice was founded by Joshua George in 2013. Joshua noticed a growing trend of companies who were frustrated with so called “SEO agencies” who kept underdelivering the simplest of marketing campaigns. The KPIs were wrong, the reporting was all…

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